The couple also offers catering and plans to watch more people “lose their minds’’ over pickles where the bread usually is at local farmers markets and other events. (You can still find all your favorite confections from Sift at Elsie’s is proud to call itself Home of the Pickle Sandwich and it is strictly a “grab-and-go’’ business, not a restaurant.

In late February, they opened the doors of Elsie’s on White Horse Pike in Haddon Township, in the space most recently occupied by Sift Bakeshop. (It's now a coffee and ice cream shop). But the pickle business, they knew, was worth not just preserving but growing.Ĭohen and Jordan, who live in Oaklyn with their daughter Lenin Simon, 7, decided to go all in. “I thought it was super cool that she was rocking and rolling at a time that it wasn’t excepted for women.’’Īs Cohen’s parents got older, it came time to sell the Linwood store.

“When we rebranded, we wanted to pay homage to her,’’ Cohen explains. She was running the store, pumping the gas, back at a time when women didn’t do those things,’’ Cohen says. “My mom somehow befriended the family of the original proprietor. More: Ammon Mediterranean Market offers oasis in Cherry HillĮlsie Stuber was the original owner of the general store, Cohen explains, and the couple decided the new sandwich business should share her name. More: Moorestown, Voorhees cafe may come to Collingswood More: Taste-test Federal Donuts new breakfast sandwich We started making sandwiches in pickles, roll-ups on cucumbers and roll-ups on pickles, and people lost their minds!’’ “We took our family pickle recipe and basically rebranded it. “There were lines out the door,’’ says Cohen. Photos wound up on social media and, after getting thousands of shares, inspired people to take road trips to Linwood general store from New York and Philadelphia and Allentown, Pennsylvania. The customer took a bunch of pickle sandwiches back to her office, where her coworkers gobbled them up.

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